YouTubers have to declare ads. Why doesn't anyone else?

15. feb.. 2021
3 306 990 Ganger

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NOtown declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOtown titles have to be short and catchy!

    Tom ScottTom Scott2 måneder siden
    • @Harv Pot Delete ads now and ban youtube :)

      Ken ChiuKen Chiu5 dager siden
    • I agree.

      Harv PotHarv Pot6 dager siden
    • Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

      Ken ChiuKen Chiu7 dager siden
    • You got a problem with NOtown it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

      Dionysio KatehisDionysio Katehis7 dager siden
    • I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

      RT HJRT HJ17 dager siden
  • why do brits say advert as shorthand for advertisement instead of simply "ad"

    RyRy33 minutter siden
  • 11:46

    Tomate tooTomate tooTime siden
  • Is this an advert? *Actual Advert plays

    Trench 666Trench 6662 timer siden
  • The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.

    ucity metalheaducity metalhead2 timer siden
  • step one of vaping: Don't talk while vaping

    JakeFennecJakeFennec4 timer siden
  • 11:46

    lambdaguy101lambdaguy1015 timer siden
  • Tom Scott should start a political party called “The Fair Party”. I’d vote for it!

    Andrew McCallAndrew McCall6 timer siden
  • I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".

    rautermannrautermann8 timer siden
  • why are you standing in a shirt outside when its so cold

    Maike BarthMaike Barth9 timer siden
  • I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.

    Infernal DeadraInfernal Deadra14 timer siden
  • 16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld

    Nicholas KroeplinNicholas Kroeplin16 timer siden
  • *11:46* 😂😂

    Danko KapitanDanko Kapitan16 timer siden
  • 11:46 is why you came here

    Timothy ManukianTimothy Manukian17 timer siden
  • Tom kinda looks like Owen Wilson...

    kadepow11kadepow1122 timer siden
  • funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers

    Gustavo Suna LyraGustavo Suna LyraDag siden
  • Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.

    MauM / Mauro Miceli Consigli - Vivamos MejorMauM / Mauro Miceli Consigli - Vivamos MejorDag siden
  • 11:46

    squidwardfam82squidwardfam82Dag siden
  • 11:46

    Big TravBig TravDag siden
  • Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*

    Lukas PrestonLukas PrestonDag siden
  • Fantastic video bud

    Spencer CochranSpencer CochranDag siden
  • I got an ad for making ads on this video...

    ToxicRushToxicRushDag siden
  • NOtown is not a private platform, nor are the vast majority of Corporations.

    Vaporwave VocapVaporwave VocapDag siden
  • 11:45

    Bailey JorgensenBailey JorgensenDag siden
  • 11:45

    ChezzChezzDag siden
  • damn tom scott hit a fattie

    Tyler MTyler MDag siden
  • For those of us who pay for a NOtown subscription, we need a skip button for the sponsored ads.

    Simon ShawSimon ShawDag siden
  • 11:43 You've been looking for this, right?

    TheBlueGamerGTheBlueGamerG2 dager siden
  • 11:45 you’re welcome

    John RolandJohn Roland2 dager siden
  • 11:45

    ironicallyscreamingironicallyscreaming2 dager siden
  • im personally hurt that a british youtuber wrote "monetized" as opposed to monetised

    pi Eppypi Eppy2 dager siden
  • This us gespol

    Coby TaylorCoby Taylor2 dager siden
  • 11:48 for personal purpose

    Valerian PratamaValerian Pratama2 dager siden
  • You made the mistake of coating your larynx in vegetable glycerin

    SpecSpec2 dager siden
  • I get the feeling the main reasoning behind the difference in regulations comes down to the way the content is made (NOtown vid vs broadcast TV show or movie). NOtown and instagram, etc are all readily available to everyone. I could make my own chanel and start reviewing products or spouting my opinion etc, but I may not get the level of following as some of the most influential channels. However, I know I cannot go out and make a blockbuster movie. So therefore, its well established that big budget productions have sponsorship from big brands. However, the influencer/online services can appear as self made, which means that its important to let the audience know when there is a difference between my self made video, and the sponsored video that has 1million views.

    FlyingHangmanFlyingHangman2 dager siden
  • "Its time to play - is this an advert?" *NOtown ad starts to play

    FlyingHangmanFlyingHangman2 dager siden
  • Epic bro im dying bc of the vape segment

    Bread On DeckBread On Deck3 dager siden
  • I love how there was a specially commissioned rendition of 'does the spearmint lose its flavour' for the outro of this video - what a legend is tom scott...

    HarryHarry3 dager siden
  • 11:45

    H1JH1J3 dager siden
  • On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known NOtownrs , yet there's no disclaimer about what inspired them to do those.

    CymesCymes3 dager siden
  • 3:31 That kill me everytime i hear it "YYYYY.M.C.A"

    danilo kavanaghdanilo kavanagh3 dager siden
  • brilliant. making my children watch this

    Eric SchudyEric Schudy3 dager siden
  • Neil Young has entered the chat.

    The King in YellowThe King in Yellow3 dager siden
  • 28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech

    Benjamin AptekarBenjamin Aptekar3 dager siden
  • We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸

    rudeboyrudeboy4 dager siden
  • For people looking 11:45 is the vape part

    Johns eyes George's biscuitJohns eyes George's biscuit4 dager siden
  • Heck yea brother

    Eric FEric F4 dager siden
  • 11:45 *BRUH .*

    Brendan BernalesBrendan Bernales5 dager siden
  • taling about ad 3 sec later HAVE A FUC**NG AD

    Fabula ChimericFabula Chimeric5 dager siden
  • ok, but where is the link to download "disguised gambling game"?

    Riccardo Dell'OrtoRiccardo Dell'Orto5 dager siden
  • I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.

    Beruthiel45Beruthiel455 dager siden
  • More than entertainment, I want politicians to declare their sponsors

    MinderzMinderz5 dager siden
  • The 2.1k dislikes are the people who didn't declare their ads

    Hai BaiHai Bai5 dager siden
  • I'd watch tom reacts. Make it real please.... 😂😂

    Mark TanMark Tan5 dager siden
  • “Is this an advert?” Ad plays

    Justin ZhaoJustin Zhao5 dager siden
  • I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.

    Karim ZermainiKarim Zermaini5 dager siden
  • I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.

    Péter SzarvasPéter Szarvas5 dager siden
  • waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt

    Azzummar AlamsyahAzzummar Alamsyah5 dager siden
  • “Is this an advert?” AN AD ROLLS

    Diogo Moll G PastroDiogo Moll G Pastro6 dager siden
  • whoever built that RDA did Tom dirty lmao

    ًً6 dager siden
  • What if you've been paid by company A to say something bad about company B

    Robert KoenigRobert Koenig6 dager siden
  • I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.

    Jelle KamphuisJelle Kamphuis6 dager siden
    • @MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all NOtownrs were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of NOtownrs targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all NOtownrs were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.

      Jelle KamphuisJelle Kamphuis4 dager siden
    • A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.

      MyLittleDashie 7MyLittleDashie 74 dager siden
  • NOtown needs more of this thoughtful content and a lot less of just about everything else.

    Kent SlocumKent Slocum6 dager siden
  • One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.

    Jonathon Cowley-ThomJonathon Cowley-Thom6 dager siden
  • Where’s the link to buy The Ring Doorbell? I think I need that.

    Kate AltmanKate Altman6 dager siden
  • Great explanation, love your video's Tom!

    patrick van dampatrick van dam6 dager siden
  • 👎👎👎

    Walter BurtonWalter Burton6 dager siden
    • 👍👍👍

      Gavin The CrafterGavin The Crafter5 dager siden
  • Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.

    RabbetRabbet6 dager siden
    • Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you

      Bob's BrainBob's Brain3 dager siden
  • i got an advert for native advertising before the video

    Jacob ThomasJacob Thomas7 dager siden
  • Nice Seth Rogan impression

    AcidSethAcidSeth7 dager siden
  • Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".

    LilacDoeLilacDoe7 dager siden
  • You are probably here for 11:45 lmao

    Varney ParkerVarney Parker7 dager siden
    • Thank you sir

      EllassEllass7 dager siden
  • Im happy to have those regulations

    CaptiveCaptive7 dager siden
  • Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots

    Ken ChiuKen Chiu7 dager siden
    • Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)

      Ken ChiuKen Chiu7 dager siden
  • sees thumbnail* *clicks immediately*

    Onebeets 1Onebeets 18 dager siden
  • Asbestos land, it's 100% safe that you will get not not get cancer

    kimkim8 dager siden
  • Damn hearing tom say tic tok really shook me to my core

    Chase MathwinChase Mathwin8 dager siden
  • 13:02 That "yes" is in wrong color! It should be green.

    LordloucksterLordlouckster8 dager siden
  • Hol up YMCA was and maybe still is real

    Ethan ForsythEthan Forsyth8 dager siden
  • Dang UK with the BBC tyranny back in the day.

    A & M HA & M H8 dager siden
  • 11:52 Tom learns the hard way why you shouldn’t try to be a human fog machine

    Scruncle HamScruncle Ham8 dager siden
  • Why is it that is a negative connotation to a company the show or film has to change company's name to be slightly different? Like McDo's.

    Matthew morrisdonMatthew morrisdon8 dager siden
  • Never thought I would hear Gucci gang, Ymca and Tom scott in the same video

    KenjiiscoolKenjiiscool8 dager siden
  • 11:45 that made me burst out laughing

    WyngeWynge9 dager siden
  • "with thanks to evan edinger" I KNEW that was his bedroom background!

    Thalia ShearnThalia Shearn9 dager siden
  • In "Is this an advert" I got every single one wrong.

    Burak Alparslan KayaBurak Alparslan Kaya9 dager siden
  • Let's play: is this an advert? Immediately after: a NOtown ad.

    Thuong VoThuong Vo9 dager siden
  • You didn't have to torture yourself with a vape machine for our entertainment

    RJCUNRJCUN10 dager siden
  • You have failed Tom.

    Ashot MansuryanAshot Mansuryan10 dager siden
  • today on bbc radio "GUCCI, PRADA, ANYTHING DESIGNER"

    teh badgerteh badger11 dager siden
  • 8:34 What if were to say smth like "Hey, i'm using this cream, and it's great but i hate it". Would that be neutral enough to not be considered an advert?

    HayTHayT11 dager siden
  • It would be even more great to have doctors be mandated to disclose which pharmaceutical companies have bought them free lunches and business trips to "educational events".

    Mika KuuselaMika Kuusela11 dager siden
  • Moral of the story; Tom Scott isn't real.

    RapidFireRocketRapidFireRocket11 dager siden
  • If u like this comment u will be lucky

  • Great vid! And only one minute in! 😂

    CONCINNITY ukCONCINNITY uk11 dager siden
  • Every filmmaker knows-if you SHOW something that have trademark name in any media - its 100% advertising! And when a filmmaker goes to cinema, watch tv series or see some music video- every filmmaker see it. But most people don’t-and that what troubles me a lot. Any way-amazing video with lots of insights, its really a lot of research work and a lot of filmmaking stuff here to, I was really interesting to watch even If I didn’t intend to at the very begining.

    burtonfzzburtonfzz11 dager siden
  • As soon as I clicked on the vid I. Got an ad

    Flower power69 ➊Flower power69 ➊12 dager siden
  • This wideo was sponsored by raycan't

    Aleksander WeedmanAleksander Weedman12 dager siden
  • Every single content is advertising, so no need more specific rules to mark. Need a less rules.

    Uri SobiUri Sobi12 dager siden
  • I just want to say that the anime film Weathering With You was packed with adverts and it was something really.

    Yael ManlangitYael Manlangit12 dager siden
    • McDonald's instead of the classic WcDonald's

      BattyWandererBattyWanderer9 dager siden